“WHAT DO I POST?”
No more staring at a blank caption box trying to invent something at the last minute.
SOCIAL MEDIA MANAGEMENT / OCALA, FLORIDA
YOU RUN THE BUSINESS.WE'LL KEEP IT SOCIAL.
Consistent social media without turning you into a full-time content creator. We plan, create, edit and manage the content while you keep running the business.
CONTENTPLANNED
VIDEOCREATED
SOCIALMANAGED
REEL 01EXPERTISE
IN MOTION.▶
IN MOTION.▶
CAROUSEL
BUILD TRUST.
TEACH.
BUILD TRUST.
EDIT
READY TO POST.
CONTENT ENGINEONE IDEA.
MORE CONTENT.▶
MORE CONTENT.▶
01PLAN
02CREATE
03PUBLISH
01
THE PROBLEM
RUNNING A BUSINESS IS ALREADY AFULL-TIME JOB.
Posting shouldn't become another one.
Social media usually gets pushed to the bottom of the list. You know you should be visible, but deciding what to say, filming it, editing it and actually posting it keeps losing to the work that pays the bills.
Workhorse gives the process an owner.
CONTENT PILES UP.
Good ideas and raw footage do not help if nobody has time to turn them into finished posts.
CONSISTENCY SLIPS.
A busy week becomes a quiet month. We build a repeatable rhythm around the business.
02
THE WORKHORSE SYSTEM
FROM “WE SHOULD POST” TODONE.
One connected process takes content from an idea to something your customers can actually see.
PLAN
We build the direction around your business, audience and the conversations worth having.
↘CREATE
We turn ideas into short-form video, graphics, carousels and useful content people can actually consume.
↘EDIT
We shape the raw content into polished, on-brand pieces built for social platforms.
↘PUBLISH
We handle captions, formatting and posting so content does not sit unfinished on your phone.
↘REC ●ONE SHOOT.
A MONTH OF
MOMENTUM.
A MONTH OF
MOMENTUM.
12CONTENT
OPPORTUNITIES
OPPORTUNITIES
03
MONTHLY CONTENT SHOOT
SHOW UP ONCE.
WE'LL BUILD FROM THERE.
You do not need to spend every week filming content.
We use one intentional on-site shoot each month to capture conversations, education, service content and useful footage. Then we turn that material into multiple finished pieces built for the weeks ahead.
TOPICS PLANNED AHEADSHORT-FORM VIDEOB-ROLL & SUPPORTING FOOTAGEEDITING & CAPTIONS
04
WHAT WE HANDLE
MORE THAN
JUST POSTING.
Good social media needs a system behind it. These are the pieces we bring together so your business can stay visible without the process living on your to-do list.
Content Strategy
A clear direction for what your business should talk about and why it matters.
Short-Form Video
Reels and vertical video built from your monthly content shoot and business expertise.
Static Graphics
Professional branded posts that keep your feed useful, consistent and recognizable.
Captions & Copy
Clear copy written to sound human, explain the point and give people a next step.
Editing
Cuts, pacing, captions and polish that turn raw footage into finished social content.
Posting & Management
Content prepared and published consistently so social does not become another unfinished task.
05
BUILT FOR REAL BUSINESSES
YOU DON'T HAVE TO BECOME ANINFLUENCER.
You just need to be useful, recognizable and present.
Attorneys, lenders, contractors, real estate professionals, home-service companies and growing local brands already have something worth talking about: the work they know better than their customers do.
We help turn that knowledge into content people can understand and remember.
HOME SERVICESPROFESSIONAL SERVICESREAL ESTATELOCAL BRANDS
06
SOCIAL + VIDEO PACKAGES
CHOOSE YOUR
CONTENT RHYTHM.
Every package includes one monthly on-site content shoot. Choose the level of video and posting consistency that fits the business.
$1,500/MO
- 4 REELS / MONTH
- 3 STATIC POSTS / WEEK
- 1 REEL / WEEK
- 1 MONTHLY ON-SITE SHOOT
MOST POPULAR
MOMENTUM$2,500/MO
- 8 REELS / MONTH
- 2 STATIC POSTS / WEEK
- 2 REELS / WEEK
- 1 MONTHLY ON-SITE SHOOT
$3,500/MO
- 12 REELS / MONTH
- 2 STATIC POSTS / WEEK
- 3 REELS / WEEK
- 1 MONTHLY ON-SITE SHOOT
Need the full pricing breakdown?View Workhorse pricing ↗
07
SOCIAL MEDIA FAQ
GOOD QUESTIONS.
CLEAR ANSWERS.
01Do I have to be on camera?+
No. On-camera video is powerful for many businesses, but the content plan can also use voiceover, project footage, graphics, photos and other formats when they make more sense.
02How often do we film?+
Our current Social + Video packages are built around one on-site content shoot each month. We use that time intentionally to capture multiple pieces of content at once.
03What platforms can you manage?+
The exact platform mix depends on the business and where its customers spend time. We can build the plan around platforms such as Instagram, Facebook, TikTok and YouTube when appropriate.
04Do you write the captions?+
Yes. Captions and post copy are part of turning the content into a finished piece that is ready to publish.
05Can the videos be used for ads?+
Yes. Strong organic content can also give us creative to test in paid social campaigns. Digital advertising management is a separate service.
06What if I never know what to talk about?+
That is part of the job. We help turn your expertise, customer questions, services, stories and day-to-day business into content ideas worth filming.
WORKHORSE MARKETING