Audience
Start with the people most likely to care about the offer.
DIGITAL ADVERTISING
OCALA, FLORIDA
PAID ADS WITH A JOB TO DO.
Workhorse manages Google Ads and Meta Ads around a simple goal: put your business in front of the right people, send them somewhere built to convert, and measure what happens next.
SEARCHGoogle Ads
SOCIALMeta Ads
MEASUREMENTGA4 + Tracking
MANAGEMENTFrom $750/mo
01
THE STRATEGY
SEARCH + SOCIAL + MEASUREMENT
HIGH-INTENT SEARCH
SOCIAL + RETARGETINGMeet customers where they search, scroll and make decisions.
01RIGHT AUDIENCE
→Reach people with intent or relevance.
02RIGHT DESTINATION
→Send attention somewhere built to convert.
03REAL MEASUREMENT
Track the actions that move the business.
02
THE PAID AD SYSTEM
One campaign. Four connected decisions.
We do not treat the ad as a standalone piece. Audience, message, destination and measurement all need to agree.
CAMPAIGN FLOW01 — 04
Message
Give them a relevant reason to stop, click or search deeper.
Destination
Continue the promise on a page with a clear next step.
Measurement
Track meaningful actions so the campaign can improve.
03
GOOGLE + META
Meet people in two different moments.
The right platform depends on how your customer discovers, researches and chooses a business like yours.
G
GOOGLE ADS
Capture existing intent.
Show up when potential customers are actively searching for a product, service or solution your business provides.
META ADS
Create and recapture demand.
Reach potential customers across Facebook and Instagram, build awareness and stay visible through strategic retargeting.
04
WHAT WE MANAGE
What happens behind the campaign.
Strategy, setup, tracking and optimization work together so your campaigns have structure behind them.
01⌕
Google Ads
Reach people actively searching for the products or services your business provides.
02◎
Meta Ads
Build awareness, generate demand and retarget potential customers across Facebook and Instagram.
03↗
Conversion Tracking
Track the actions that matter so campaign decisions are based on leads and business activity, not clicks alone.
04▥
Analytics Setup
Google Analytics 4 setup is included so your business has a clearer view of website traffic and campaign activity.
05✦
Creative Direction
Stronger hooks, messaging and creative direction designed around the platform, audience and campaign goal.
06↻
Optimization
Campaigns are reviewed and refined as useful data comes in instead of being launched and forgotten.
05
INCLUDED BONUS
Analytics setup, included.
Google Analytics 4 setup is included as a bonus with Workhorse ad management when appropriate.
That gives your business a better foundation for understanding traffic sources, website activity and the actions connected to your campaigns. We also configure practical conversion tracking for important campaign actions when the website and platform support it.
Google Analytics 4Traffic SourcesLead ActionsCampaign Measurement
MEASUREMENTGA4 + CONVERSIONS
▥
TRACK THE JOURNEYCLICK → ACTION
01TrafficWhere visitors came from
02BehaviorWhat they did next
03ConversionsWhich actions mattered
06
HOW WE RUN YOUR ADS
Built deliberately. Improved continuously.
Four deliberate stages keep the work focused before and after launch.
TARGET
Define the audience, search intent, offer and campaign goal before budget starts moving.
BUILD
Create the campaign structure, messaging, targeting and tracking around a clear next action.
LAUNCH
Put the campaign live with the right destination and measurement in place from the start.
OPTIMIZE
Use real performance data to improve targeting, creative, budgets and campaign decisions.
07
AD MANAGEMENT
Simple management. Clear pricing.
Start with one platform or manage Google and Meta together. Ad spend is always separate.
ONE PLATFORM
$750/ MONTH
Google Ads or Meta Ads
Focused management for the platform that makes the most sense for your current marketing goal.
- Campaign setup
- Audience & targeting strategy
- Ad copy & creative coordination
- Conversion tracking
- Basic GA4 setup included
- Budget management
- Ongoing optimization
- Monthly reporting
FULLER PAID MEDIA SYSTEM
GOOGLE + META
$1,250/ MONTH
Two platforms. One strategy.
Use search and social together to capture existing demand while creating more opportunities to stay visible.
- Google Ads management
- Meta Ads management
- Cross-platform strategy
- Conversion tracking
- Basic GA4 setup included
- Retargeting strategy where appropriate
- Ongoing optimization
- Combined monthly reporting
IMPORTANT
Advertising spend is not included in the management fee and is paid separately by the client directly to the advertising platform.
08
DIGITAL ADVERTISING FAQ
Before we spend a dollar.
A few things businesses usually want to understand before starting paid advertising.
01Is ad spend included in the management fee?+
No. Workhorse charges for campaign management. Your advertising budget is separate and is paid directly to Google, Meta or the applicable advertising platform.
02Should I use Google Ads or Meta Ads?+
It depends on how your customers discover and choose your business. Google Ads can capture existing search intent, while Meta Ads can create demand, build awareness and support retargeting.
03Is Google Analytics included?+
Yes. Basic Google Analytics 4 setup is included with ad management when appropriate so website traffic and important campaign activity can be measured more clearly.
04Do you set up conversion tracking?+
Yes. We set up practical conversion tracking for the actions that matter to the campaign, such as lead forms and other important website actions when the website and platform support it.
05Do I need a landing page?+
Not every campaign requires a brand-new landing page, but every campaign needs a strong destination. The page should continue the ad message, reduce distractions and make the next step obvious.
06How much should I spend on ads?+
There is no single budget that fits every business. A useful starting budget depends on your service, market, competition, platform, campaign goal and the amount of data needed to make informed decisions.
PUT YOUR AD BUDGET TO WORK
Reach the right people. Give them a reason to act.
Tell us what you sell, who you want to reach and what a good lead looks like. We'll help determine the right paid advertising approach.
Book a Strategy Call ↗